The Game-Changer

How You Can Drive Revenue and Profit Growth With Innovation

A.G. Lafley and Ram Charan

Hardcover: 352 pages
Publisher: Crown Business; 1 edition (April 8, 2008)
Language: English
ISBN-10: 0307381730
ISBN-13: 978-0307381736

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How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits, significantly improved organic revenue growth, cash flow, and operating margins, and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

  • Make consumers and customers the boss, not the CEO or the management team.
  • Innovate to grow a mature business.
  • Develop higher growth, higher margin businesses.
  • Create new customers and new markets.
  • Revitalize a business model.
  • Reach outside your own business and tap into the abundant brainpower and creativity of the world.
  • Integrate innovation into the mainstream of your managerial decision making.
  • Manage risk.
  • Become a leader of innovation.

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.

“Ram Charan is the most influential consultant alive.”

—Fortune magazine

“A. G. Lafley has made Procter & Gamble great again.”

—The Economist

“Among the world’s most sought after CEO advisers.”


“A. G. Lafley has reenergized a venerable giant . . . with a style and energy that will be the subject of business school cases for years to come.”

—Chief Executive magazine

“The proof of Lafley’s approach is plain enough. . . . P&G has not only doubled the number of new products . . . but also more than doubled its portfolio of billion-dollar brands and its stock price.”

—U.S. News & World Report

“Ram has this rare ability to distill meaningful from meaningless.”

—Jack Welch

“Ram Charan is my ‘secret weapon’ . . . constantly providing depth to issues, not just answers.”

—Ivan Seidenberg, Chairman and CEO of Verizon Communications

“Ram Charan knows more about corporate America than anyone.”

—Dick Harrington, CEO of The Thomson Corporation

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The Game-Changer

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