 LEADERSHIP IN THE ERA OF ECONOMIC UNCERTAINTY
The New Rules for Getting the Right Things Done in Difficult
Timesby Ram Charan
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In this concise and highly accessible guide, the author provides
practical actions you can execute immediately to:
- Protect cash flow vigilantly, even daily, and use cash more
efficiently.
- Use ground intelligence to survive the storm and position your
business to thrive in the aftermath.
- Develop a better understanding of your customers.
- Reevaluate your pricing strategy and capital expenditures.
- Use cost cutting strategically.
The chaos of global economic meltdown has imposed an urgency you
have never before experienced. It's a scary thing, but it can also
be exciting—if you're prepared.
Straight
talk from someone who Fortune Magazine described as the most
influential consultant alive on how to survive and thrive during the
global economic meltdown
Economic turbulence has arrived with a vengeance, and only companies
that face it head-on at the beginning of this world-wide crisis will
be the ones left standing once the dust clears. Renowned consultant
Ram Charan traces the causes of this crisis, identifies the
essential priorities managers need to focus on now, and offers clear
guidelines for top executives and managers.
From executive concerns to finance, marketing, sales, and
manufacturing issues, Leadership in the Era of Economic Uncertainty
is the necessary primer for seizing opportunity and preserving
profit in today’s global economy.
Table of Contents
INTRODUCTION
CORPORATE CRISIS!
CHAPTER 1
THE CHALLENGE OF MANAGING IN A TOXIC
ENVIRONMENT
CHAPTER 2
AT THE HELM:
What CEOs and Business Unit and Country Managers Must Do
CHAPTER 3
ON THE FRONT LINES:
Sales and Marketing
CHAPTER 4
MIND OVER MONEY:
The Chief Financial Officer
CHAPTER 5
MAKING IT ALL WORK:
Operations
CHAPTER 6
REFOCUSING INNOVATION:
Research and Development
CHAPTER 7
TYING IT ALL TOGETHER:
The Supply Chain
CHAPTER 8
SUPPORTING THE TEAM:
Staff Functions
CHAPTER 9
THE VIEW FROM THE TOP:
The Board of Directors
MOVING FORWARD
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Thank you.
Published by
McGraw-Hill
December 22, 2008
hardcover / 160 pages
ISBN: 0071626166 |
